Google+ is set to be the next ‘big thing’ in social networking; chances are, if you aren’t already developing a Google+ page for your company, it’s something you are thinking about doing. But is it possible for your Google+ profile to rank well by making it SEO friendly?
Google+ Page Title
The first step in getting your Google+ profile SEO friendly is to decide on an effective page title. This should always be your official company name. Some people are tempted to put keywords in their page titles to help with SEO, but you shouldn’t do this unless they are actually a part of your official company name.
Google+ Tagline
In this section you are able to describe what it is your company does.
Whilst this section isn’t overly lengthy in the amount of words you can use, it is still helpful to your SEO strategy if you include some of your main keywords whenever possible. Do not, however, implement bad SEO techniques.Keyword Rich Text
When it comes to filling out the ‘About’ section of your Google+ profile, ensure that you fill it out completely. Some people will only supply the bare minimum in information, but this does nothing for your SEO strategy. Include your company name, address and phone number in the relevant sections, as this is highly beneficial for localised SEO. You should also ensure that you add a link to your website and other online profiles (such as Twitter and your blog).
Photo and Video Descriptions
Once you have established your Google+ profile, ensure that you regularly upload photo and video content for SEO. Not only does this show Google that your account is active, it also gives you additional areas to apply some SEO strategies. For photos, include a keyword rich description. For videos, include transcripts or summaries of the content discussed.
Keyword Rich Posts
Google+, unlike Twitter and Facebook, allows you to write very long posts if you wish to. You are able to treat this section more like an SEO blog, ensuring that you post content that your fans will find engaging. This means that you will need to apply the same SEO strategies to your Google+ posts as you would your normal blog.
Outside Promotion
Remember to promote your Google+ page on your existing online profiles if you want your SEO strategy to begin working as quickly as possible. Post a link on your company website, as well as your blog and other social networking profiles (such as Facebook and LinkedIn). Add “+1” buttons to your website, as shared links do wonders for SEO.
These days, just having a Google+ profile is no longer enough if you want your company to be noticed – you need to implement an effective SEO strategy that will attract followers. Use the above tips to apply an SEO strategy to your Google+ account and see how it works for you.
Strategies To Make Google+ SEO Friendly